Hello, I am Erica!

I have had a long time love of photography. Starting as a family and Wedding photographer I jumped right in and never looked back. Until.. I did. I looked at my business and realized, I was BURNT OUT. I missed my family. I wasn't getting to be as creative as I wanted to be and looked forward to shoots where I got to be more involved in the process.

I finally took a step back. Once I was out of the middle of everything I could see a bit clearer. I didn't want to stop taking photos but I needed a better solution. I have always enjoyed Headshot sessions but yet... they needed more. Insert Brand Photography and we have it! I am renewed and beyond exstatic for this gift. A job I love that fits my life.

About Me

Born and raised in Southwest Michigan I love all it has to offer! From the warm summer sunsets to cold fresh snow; I see art and magic in every opportunity.

My style is crisp and clean, full of light, with a mixture of portraits and lifestyle photos. I have millions of ideas but am always excited to hear yours as well! Each Session is a new creative adventure I am anxious to partake in with you. I am continuously seeking to expand my knowledge base, I thrive under pressure, and I can't WAIT to share my joy with you!

Photo by Kayla McCarthy Photography

Who Am I Really?

I am fun, a bit quirky, honest, and genuine. I love my family, my friends, our dogs(Polly and Pepper), plants & flowers,

yoga, running, reading, wine, old cars, traveling, boating,

 90's-2000's Rap, and clearly, photography.



I believe in Equal Rights for all, the earth is our mother, no book should be banned, and women can run the world